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Location Experimentation

November 8, 2010

Our location experiments recently have had very mixed results.  Love Park has increasingly been good for us as we grow our following at the Center City location on Thursdays.  It’s had a natural progression from few to many in the past few weeks (excluding last Thursday, which was rainy and miserable).

Last week we checked out the Temple Dental School in North Philly on a tip that there are very few quality food options up there.  As we pulled up at Broad and Allegheny – far from our West Philly home, we realized the window on our truck was on the wrong side for having a normal operation on either street.  Since we have the window on the driver side it only works for one way streets on which we can park on the left side of the street.  Yet another oversight on our part.  We operated anyway, serving customers out of the back and side doors instead of through the window.  We’re not sure if the lack of window and paint job caused people to stay away but we only served about 10 customers there.  We’d consider sticking around if the window was on the opposite side and trying to grow the customer base with some viral marketing and networking (we have a few friends up on that campus who are spreading the word for us).  I think that considering our current configuration though Broad and Allegheny will be axed from our quest to spread the Coup love throughout the city.

Do you have a good idea for a Philly location?  Here are the constraints:

1) Can’t be in Center City from river to river and from Spring Garden to South, anywhere outside that perimeter is okay for trucks

2) Can’t be in University City other than our unique spot at 40th and Locust, anywhere west of 41st, south of Baltimore and North of Filbert is okay.

3) Must be a one way street on which parking is accessible on the left side of the street

If you have some good ideas please let us know – we are in the process of building out our customer base across the region while remaining for the majority of the time at 40th and Locust.

4 Comments leave one →
  1. November 9, 2010 8:25 am

    First off, that river to river Spring Garden to South restriction is bull…this city needs to wake up, and allow food trucks on or near Independence Hall. All the crap food carts hocking dogs and fatty cheese steaks there gives a bad name to our city to tourists, if you asked me.

    That being said, I’d love to see CdT at the Farmer’s Market at the Piazza in Northern Liberties on Saturdays.

    • coupdetaco permalink
      November 10, 2010 1:36 pm

      Totally agree! We wish we could roll up at Broad and Walnut or Old City and rock out, suppose it’d get crowded though if it was a truck free for all, oh well, maybe one day. For the time being we’ll stick with Love Park on Thursdays.

      And yeah, we used to do Piazza Farmer’s Market on Saturdays back when it was inside the Piazza, not sure why we stopped, I’ll look into it.


  2. November 9, 2010 1:13 pm

    Why does Penn and Drexel get all the love- Temple will make room for you!

    • coupdetaco permalink
      November 10, 2010 1:43 pm

      Jamie! Sorry you missed us yesterday and love the library post-up idea (via Twitter of course):

      See you around next Tuesday!

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